Florian Chapelier

AI Search & GEO expert

After nearly 15 years in digital strategy on the client side (including 10 years at Olympique Lyonnais, where he was notably in charge of SEO). Florian co-founded BotRank.ai in 2025, the GEO (Generative Engine Optimization) tool used by more than 2,500 companies to manage their visibility in AI-generated search results. He writes regularly about GEO and AI Search.

Latest articles:

Why AI recommends your competitor and how to change that

How AI search is reshaping PPC campaign structure

ChatGPT search index may be fairer to small sites than expected

Turn news articles into AI search assets that get cited

How brands build trust across the new search journey

Why traditional link building fails in AI search

Search Console AI Overview data can mislead marketers

Does topical focus really increase AI brand visibility?

Demand generation in AI search needs more than clicks

Why Search Console AI data is misleading marketers

Ghost citations in AI search expose a brand visibility gap

ChatGPT visibility for clients: what you can actually measure

Google AI Mode is citing Google. What brands should do next

Google AI Mode citations are won at the passage level

GEO for revenue teams: stop counting citations and start winning buying prompts

Google AI Search reporting is getting better, but brands still cannot see the full picture

How to audit your AI entity footprint before AI audits you

How to measure your brand visibility in Gemini when analytics misses the signal

How to Get Cited in Google AI Overviews - The Complete Guide (2026)

How to Get Cited in Google AI Overviews (2026)