Home
/
Features
/
Perception & Sentiment

Understand what AI engines really think of your brand

Go beyond visibility: BotRank analyzes sentiment, tone and the sources shaping how ChatGPT, Gemini, Perplexity and other AI engines talk about you, so you know exactly what to fix.

Semantic analysis of brand mentions across AI engine answers

Deep and multi-LLM semantic analysis

Visibility analysis is not enough if you ignore the nature of what AI engines are saying. BotRank performs an exhaustive semantic analysis on every response collected daily across all AI engines: ChatGPT, Google AI Overview, Gemini, Perplexity, Mistral, Copilot, Grok, Claude....

Our technology aggregates the terms most used by LLMs to talk about your brand or products. Through dynamic word clouds and precise extraction of recurring themes, you can instantly visualize your company's semantic footprint in the AI ecosystem.

The result: a clear understanding of the vocabulary associated with your offering by the algorithms informing your future customers.

Measure sentiment and identify sources

Knowing what AI engines say is essential, knowing whether it is positive or negative is strategic. The Perception module automatically qualifies the overall sentiment of your brand and breaks down discussion snippets by tone (positive, neutral, negative).

But BotRank goes further: the platform allows you to drill down precisely to the sources that negatively (or positively) influence AI engines. You no longer just observe an unfavorable opinion, you identify the exact article, forum, or website that fed the algorithm.

This unprecedented traceability gives you the keys to understanding the recommendation mechanics of LLMs.
Sentiment analysis by source influencing AI answers
GEO content recommendations to improve brand perception

From raw data to strategic recommendation

This perception data is not just a set of indicators: it constitutes a strong strategic lever to guide your content production.

By identifying perceived weaknesses or negative influential sources, you can produce the right content to counterbalance the narrative and correct the course. These insights directly feed the BotRank Agent, which generates highly targeted optimization recommendations.

You thus transform a passive perception analysis into a proactive action plan, ensuring that AI engines always present the best version of your brand.
TESTIMONIALS

They tested it and and recommend it

The tool helps you understand how AI engines talk about a brand, which topics to position yourself on, and what content to produce. It's also very useful for identifying what's already working for others and drawing inspiration from it.
Renaud Loubert, Head of Marketing de Leviia
Renaud Loubert - Head of Marketing Leviia
We work on our SEO every single day and it’s a key challenge for our platform.
BotRank meets our expectations by making analysis easier and providing a solid list of technical points to optimize.
Benoit Grassigny, CEO de Finishers.com
Benoit Grassigny - CEO
Finishers.com
Platform is straightforward and provides all the information we need: our rankings, those of our competitors, the most cited sources, optimization opportunities... The team is always open to our suggestions.
Juline Azoulay, Growth Marketer chez Asys Logiciels
Juline Azoulay - Growth Marketer
Asys Logiciels
Logo Smash
How Smash increased its AI Visibility (ChatGPT, Gemini…) by +55% in just a few months
Logo IGENSIA Education
How IGENSIA Education analyzes and optimizes the visibility of its schools in AI-Generated answers
Logo Conectic+
How Conectic+ drives +120% e-commerce revenue and boosts in-store traffic via AI Search

Frequently asked questions

How does BotRank measure sentiment?

The Perception module automatically qualifies the overall sentiment of your brand across AI answers and breaks discussion snippets down by tone: positive, neutral or negative.

Can I see which sources influence AI engines negatively?

Yes. BotRank traces the exact article, forum or website that fed a negative or positive mention, so you know precisely what to address.

How is perception data different from visibility data?

Visibility tells you where you appear. Perception tells you how you are described, giving you the tone and vocabulary AI engines associate with your brand or products.

How do I turn perception insights into action?

Perception data feeds directly into the BotRank Agent, which turns identified weaknesses and influential sources into targeted content recommendations.