Qualiopi-certified training · Up to 100% OPCO funding (France)
GEO training: become the answer in ChatGPT, Gemini, Claude and every AI engine
GEO (Generative Engine Optimization) is the new discipline of search: making sure your brand is understood, cited and recommended by generative AI. In two half-day sessions, learn how to audit your AI visibility, optimize your content and track your results.
Training delivered by our expert partners such as Pilot'in, a Qualiopi-certified training organization.
The training at a glance
- 2 half-day sessionsIntensive format, theory and hands-on practice
- Remote or on-siteBy video call (Google Meet) or at your office
- 5 participants maxPersonalized guidance
- No prerequisitesOpen to marketing, SEO, communication and leadership profiles
- On quoteTailored pricing, open or in-house sessions
- QualiopiEligible for OPCO funding (France)
A recognized training
Quality guarantees for your upskilling
We selected a Qualiopi-certified training organization, with a trainer who is an expert in both SEO and GEO, to guarantee a fundable, practical training you can apply to your business right away.
- Qualiopi"Training actions" certification
- 100%OPCO funding available (France)
- 95%Trainee satisfaction rate (2024)
- 4.9/5Google rating (285+ reviews)
- +500Professionals already trained
Training delivered by our expert partners such as Pilot'in.
Why train in GEO
Search is shifting to AI engines: your customers are asking ChatGPT
Answer engines (ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Mistral, Copilot) no longer return ten blue links but a single answer, built from the sources they consider trustworthy. If your brand is not one of them, it disappears from the conversation. Training in GEO means taking back control of this new visibility.
ChatGPT users per month in France
AI assistants have become a daily reflex to compare, choose and buy.
of French people use an AI engine every week
AI engine adoption grew 40% in France between 2024 and 2025, driven by Gen Z.
search volume on traditional search engines by the end of 2026
According to Gartner, a growing share of searches is moving to AI assistants. SEO alone is no longer enough.
Source: Gartner
Definition
What is GEO (Generative Engine Optimization)?
GEO, also known as AEO (Answer Engine Optimization), LLMO or AI Search optimization, covers all the techniques that help a brand be understood, cited and recommended in answers generated by artificial intelligence.
Where SEO aims to rank a page in Google results, GEO aims to make your content a trusted source for LLMs. The two disciplines are complementary: GEO builds on SEO fundamentals (technical, semantic, authority) and adds new levers specific to generative engines.
To go further, check out our GEO glossary and our blog dedicated to AI visibility.
The 4 pillars of GEO covered in the training
Technical
Accessibility for AI crawlers, robots.txt, performance, Schema.org structured data.
Semantic
Structured content, direct answers, "answer hub" pages backed by evidence.
Authority
Entities, brand mentions, strategic link building, sources cited by AI.
Measurement
Share of voice in AI answers, citation tracking, action management.
Learning objectives
What you will be able to do after the GEO training
- Understand how generative engines select and cite their sources.
- Run a complete GEO audit of your website, entities and content.
- Design pages that become preferred sources for AI.
- Implement technical optimizations: structured data, robots, performance.
- Build authority centered on your brand entity.
- Measure your share of voice in AI answers and manage your GEO actions.
- Increase qualified web traffic coming from AI assistants.
Who it is for
A training open to every digital profile
The training is designed for anyone who wants to build skills in their company's AI visibility. No prerequisites are required: SEO fundamentals are covered in the first half-day before moving on to the specifics of GEO.
- Marketing managers
- SEO consultants and specialists
- Content managers
- Communication officers
- Growth and acquisition
- Executives and founders
- Digital agencies
- E-commerce businesses
Groups are limited to 5 trainees so the content can be tailored to your challenges: the trainer works on your own queries, pages and competitors.
Detailed syllabus
GEO Audit and Optimization training: the syllabus in 2 half-day sessions
A progressive path from SEO fundamentals to managing a complete GEO strategy, with hands-on exercises on your own pages.
D1
First half-day
SEO fundamentals and the transition to GEO
1. Understanding search engines and the pillars of SEO
- How search engines work: crawling, indexing, ranking
- Overview of the SEO toolkit (Google Search Console, Analytics, SEO tools)
- The three pillars of SEO: technical, semantic, authority
- Writing for search engines
2. Introduction to LLMs and GEO audit
- Introduction to large language models: ChatGPT, Gemini, Mistral, Perplexity, Claude
- How generative AI selects and cites its sources
- Running a GEO audit and identifying improvement levers
- Overview of GEO tools, like BotRank, to measure AI visibility
- The pillars of GEO: technical, semantic, authority
- Writing for LLMs: structure, clarity, evidence, direct answers
D2
Second half-day
Optimization, authority and AI visibility management
3. Optimizing your pages and content
- Optimizing existing pages and creating enriched content
- "Answer hub" pages: FAQs, comparisons, guides, evidence and figures
- Schema.org structured data on key templates
- Technical accessibility for AI crawlers: robots.txt, performance, semantic HTML
4. Authority, link building and local search
- Building entity authority: mentions, reviews, media, directories
- Strategic link building targeting the sources cited by AI
- Local search applied to AI engines
5. Complementary tools and tracking dashboards
- Building a GEO tracking dashboard: prompt watchlist, presence, citations
- Measuring your share of voice against competitors in AI answers
- Prioritizing and managing your GEO action plan over time
Skills acquired by the end of the training
- Implement the actions that drive citations of your brand in AI.
- Create "answer hub" pages enriched with evidence and data.
- Deploy structured data on your key templates.
- Manage a GEO tracking dashboard: watchlist, presence, citations, share of voice.
Practical details
An active teaching approach, designed for concrete results
Each half-day alternates theory, demonstrations on your own queries, hands-on workshops and discussion time. An initial briefing frames your objectives, a final debriefing assesses what you have learned.
OPCO funding
A Qualiopi-certified GEO training, fundable up to 100% by your OPCO
The training is delivered by an organization certified Qualiopi in the "Training actions" category. For French companies, it is therefore eligible for funding by skills operators (Atlas, Opco EP, Akto, Afdas, Opcommerce, Ocapiat, Uniformation…). In most cases, the cost is fully covered.
- 1
You contact us
Fill in the form below: we qualify your needs (number of participants, format, preferred dates).
- 2
You receive the full package
Quote, detailed syllabus, learning objectives and training agreement, ready to send to your OPCO.
- 3
Your OPCO approves the funding
The training organization supports you at every step of the funding request.
- 4
You attend the training
From 4 weeks after approval, remotely or on-site. You leave with a GEO action plan.
Frequently asked questions about the GEO training
Everything you need to know before signing up: content, funding, format, prerequisites.
What is a GEO training?
A GEO (Generative Engine Optimization) training teaches you how to make a brand visible in the answers of AI engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity or Claude. It covers AI visibility audits, technical and editorial content optimization, entity authority building and results measurement.
What is the difference between SEO, AEO and GEO?
SEO aims to rank pages in traditional search engine results. AEO (Answer Engine Optimization) aims to provide the direct answer to a question, for example in featured snippets or voice assistants. GEO extends this logic to generative engines: the goal is to be selected, cited and recommended by LLMs. The three approaches are complementary and the training connects them.
Does GEO replace SEO?
No. AI engines rely heavily on search results and classic authority signals. Good GEO starts with solid SEO, to which specific levers are added: answer-structured content, structured data, entities, cited sources, share-of-voice measurement in AI answers.
Do I need to know SEO already to attend the training?
No prerequisites are required. The first half-day reviews SEO fundamentals (technical, semantic, authority) before moving on to the specifics of generative engines. SEO experts get a focused update on LLMs.
How much does the GEO training cost and how can it be funded?
Pricing is set on quote, depending on the format (open or in-house session), the number of participants and the location. The training is delivered by a Qualiopi-certified organization, which makes it eligible for OPCO funding for French companies, often at 100%. The quote, syllabus and agreement are provided to build your file.
How long is the training and what is the format?
The training lasts 2 half-day sessions. It takes place remotely via Google Meet, with a learning extranet, or on-site on request. Groups are limited to 5 participants to work on your own cases.
Who delivers the training?
The training is delivered by our expert partners such as Pilot'in, a Qualiopi-certified training organization based in Lyon, France. BotRank.ai connects you with the organization and then supports you in measuring and optimizing your AI visibility.
Which tools are used during the training?
Participants work with the SEO toolkit (Search Console, Analytics, SEO tools) as well as AI visibility measurement tools. The BotRank.ai platform then lets you track your progress over time: mentions, citations, share of voice, sources and technical audits.
Can the training be organized in-house for a whole team?
Yes. The training can be organized in-house, remotely or at your office, with a syllabus adapted to your industry, your strategic queries and your competitors. Mention it in the form to receive a tailored quote.
How soon can we start?
The lead time is about 4 weeks after registration is confirmed, the time needed to finalize OPCO funding and schedule the sessions.
Syllabus and quote request
Get the complete syllabus of the GEO training
Leave us your details: we will send you the detailed syllabus, a quote adapted to your situation and the documents needed for your OPCO funding request. Reply within 2 business days.
- Detailed syllabus and learning objectives
- Tailored quote, open or in-house session
- Support with the OPCO funding request
- No commitment
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