Why Google’s AI search reporting is still not enough
Google now exposes AI search impressions in Search Console. But GEO teams still lack the link-level visibility needed to measure AI Overviews and AI Mode.
In a nutshell: Otterly (OtterlyAI) is an Austrian AI-search visibility monitoring platform, founded in 2024 by three SaaS entrepreneurs and bootstrapped. Its public pricing runs from $29/month (Lite plan, 15 prompts) to $489/month (Premium plan, 400 prompts), with four engines included (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) and Claude, Gemini and AI Mode available as paid add-ons. It is a simple, well-rated monitoring tool. If you need an alternative that covers Mistral, bills in euros, provides support based in France and acts on your website rather than only measuring it, this comparison of six GEO tools will help you decide.
Otterly has earned a place in the GEO (Generative Engine Optimization) market with a clear promise: daily tracking of your brand in AI answers, starting at $29/month. The company reports 40,000 marketing professionals using its platform as of August 2026 and announced a technology partnership with Semrush in January 2025.
This guide compares Otterly with five other GEO tools, BotRank first, on factual, verifiable criteria. For a wider view of the market, see our complete 2026 comparison of GEO tools.
What is Otterly?
Otterly, marketed as OtterlyAI, is a platform for tracking brand visibility in AI search engines. The company was founded in 2024 in Austria by Thomas Peham (CEO), Josef Trauner (CPO) and Klaus-M. Schremser (CRO), three entrepreneurs from the SaaS ecosystem. It describes itself as fully bootstrapped and has announced no public funding round.
The product tracks your brand's presence and the URLs cited in answers from four engines included in every plan: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode are offered as paid add-ons, priced from $9 to $439/month depending on the plan. A page-level GEO audit module, API and MCP access (from the Standard plan) and an Agent Analytics module round out the offer.
The public pricing grid has four tiers:
- Lite: $29/month ($25/month billed annually), 15 tracked prompts, four engines, unlimited team members.
- Standard: $189/month ($160/month billed annually), 100 prompts, API and MCP access, Agent Analytics.
- Premium: $489/month ($422/month billed annually), 400 prompts.
- Enterprise: custom pricing, starting from $1,000/month.
A free trial is available to new users.
Does Otterly cover Mistral and the French market?
Not according to its current public documentation. Mistral, the French AI engine, appears neither among Otterly's included engines nor among its paid add-ons. The website and support are in English, the company is based in Austria and billing is in US dollars. For a brand that targets France first, those are three points to weigh.
Why look for an alternative to Otterly
The reasons to look elsewhere are not product flaws but needs Otterly does not set out to cover.
1. Coverage of European engines
Mistral (Le Chat) is not tracked, and Gemini, Claude or AI Mode are billed as add-ons. A European brand that wants a complete picture must either accept a blind spot or pay extra.
2. Support in French, in the European time zone
Otterly's communication is exclusively in English. For teams that prefer to talk in French during French office hours, that is a daily-comfort criterion.
3. A tool that acts, not only one that measures
Otterly has a page-level GEO audit, but generates neither content nor optimisation code. The correction work remains with your team or your agency.
4. Euro pricing and a simple view of the real cost
Between the dollar price, the add-on engines and the extra prompts, the real cost can drift away from the $29 entry point. Euro pricing with engines included makes budgeting simpler.
The 6 alternatives compared
The table below compares Otterly with five GEO tools on the criteria that matter most to a marketing team in France or in Europe. Competitor data comes from public pricing pages and from our already published comparisons, including Alternative to Promptwatch.
| Criterion | BotRank | Otterly | Peec AI | Profound | Promptwatch | GetMint |
|---|---|---|---|---|---|---|
| Origin | France | Austria | Germany (Berlin) | United States (New York) | Netherlands and United States | France |
| Positioning | Complete GEO platform: measure, audit, act | Simple, affordable AI monitoring | AI monitoring for agencies and brands | Enterprise reporting, large accounts | AI monitoring with AEO articles | AI monitoring, emerging French player |
| Entry price | €89/month (Starter), Business €289/month, Custom on quote | $29/month (Lite, 15 prompts), Standard $189/month | €89/month (Starter, 3 engines) | $99/month (ChatGPT only), $399/month for 3 engines | $95/month (Essential), up to $579/month | On request |
| Engines covered | Up to 9: ChatGPT, Gemini, AI Overviews, AI Mode, Claude, Copilot, Perplexity, Mistral, Grok | 4 included (ChatGPT, AI Overviews, Perplexity, Copilot); Claude, Gemini, AI Mode as add-ons | 3 included (ChatGPT, Perplexity, AI Overviews); others as add-ons | ChatGPT, Perplexity, AI Overviews, Copilot and others depending on plan | 4 of your choice out of 8 | Not publicly disclosed |
| Mistral | Yes, included | No | No | Not publicly disclosed | No | Not publicly disclosed |
| Technical page audit | Yes, 24 criteria, score out of 100 | Yes, GEO Audit module with quota | No | Not publicly disclosed | Not publicly disclosed | Not publicly disclosed |
| AI agent that acts | Yes (Bob): content and code | No | No (Actions module in beta, recommendations) | No | Capped AEO articles, no code | Not publicly disclosed |
| Support based in France | Yes, team based in France | No (Austria, English) | No (English) | No | No | Yes |
| Ideal for | Brands and agencies in France and Europe that want to measure, then act | English-speaking SMBs seeking simple, low-budget monitoring | Multi-client agencies focused on measurement | Large accounts with SOC 2 and HIPAA requirements | English-speaking SMBs wanting AEO articles | French brands wanting to test an emerging player |
Methodological note: the information on Otterly comes from its pricing page (otterly.ai/pricing), its About page (otterly.ai/about), its stealth-exit announcement (otterly.ai/blog/ai-search-monitoring-software), the Otterly.ai Wikipedia entry and the independent review at meev.ai/reviews/otterly, all consulted on 16 September 2026. Peec AI, Profound, Promptwatch and GetMint data is taken from our dedicated comparisons. Dollar prices are those displayed excluding tax; we will update this page if the offers change.
BotRank in detail
BotRank is a GEO platform built in France to cover the whole chain: measure your AI visibility, diagnose your pages and fix what is holding them back. More than 2,500 companies use it, including Samsung, Boiron, Interflora and GRDF.
Nine AI engines, Mistral included
BotRank tracks ChatGPT, Gemini, Google AI Overviews, AI Mode, Claude, Copilot, Perplexity, Mistral and Grok, a list that grows as new engines launch. The Business plan covers up to 9 engines with no add-ons to buy.
A technical audit on 24 criteria
BotRank's GEO crawler analyses your strategic pages against 24 criteria in four families: accessibility to AI bots (GPTBot, PerplexityBot, ClaudeBot), structure (Schema.org, heading hierarchy), content (semantic density, FAQ) and authority. Each page gets a score out of 100 and a prioritised list of fixes.
Bob, the GEO agent that fixes content and code
Where most tools stop at the diagnosis, the Bob agent produces the fixes: rewriting paragraphs to make them citable, adding FAQs, generating Schema.org markup and robots.txt directives.
Euro pricing and a free trial
BotRank offers three plans: Starter at €89/month, Business at €289/month (up to 9 AI engines) and Custom on quote for large accounts and agencies. Every plan starts with a 7-day free trial, no commitment. Full details are on the BotRank pricing page. Support is provided by a team based in France, by email and chat.
When Otterly remains the right choice
An honest comparison should also say when Otterly is the relevant pick:
- Your audience is English-speaking and US-based. The four included engines cover most of that market and Mistral is not a concern for you.
- You want a first tracking setup on a very small budget. At $29/month for 15 prompts, the Lite plan is one of the lowest entry tickets on the market to test AI monitoring.
- You already have a team that executes. If your writers and developers take over as soon as the dashboard flags a gap, a measurement-focused tool may be enough.
To place Otterly and BotRank against the rest of the market, our top 5 best GEO tools in 2026 is a useful complement to this article.
FAQ: alternative to Otterly
Is Otterly free?
Otterly does not offer a permanent free plan, but it does offer a free trial for new users. Its cheapest paid plan, Lite, is listed at $29/month ($25/month on an annual commitment) for 15 tracked prompts. BotRank, for its part, offers a 7-day free trial on all its plans.
What is the best alternative to Otterly in France?
For a brand or agency in France, BotRank is the most complete alternative: native Mistral coverage, up to nine AI engines, a 24-criteria technical audit, the Bob agent that fixes content and code, euro pricing from €89/month and support based in France. GetMint is another French player, focused on monitoring, with pricing available on request.
Otterly or BotRank: what is the difference?
The main difference is depth of action. Otterly is a monitoring tool: it tells you where you appear and which URLs are cited. BotRank does the same across more engines, then moves to action with a technical audit and an AI agent that produces the fixes. The choice therefore depends on your need: observe, or observe and then optimise.
Ready to move from measurement to action?
Try BotRank free for 7 days: nine AI engines including Mistral, technical audit and the Bob agent included, with support based in France.
Try BotRank free for 7 days