Florian Chapelier

AI Search & GEO expert

After nearly 15 years in digital strategy on the client side (including 10 years at Olympique Lyonnais, where he was notably in charge of SEO). Florian co-founded BotRank.ai in 2025, the GEO (Generative Engine Optimization) tool used by more than 2,500 companies to manage their visibility in AI-generated search results. He writes regularly about GEO and AI Search.

Latest articles:

How to Measure Your AI Visibility - GEO Guide

Google Search information agents push search closer to autonomous action

Customer Review: BotRank the best GEO tool for optimizing your AI visibility

How to measure GEO performance with a five-layer framework

Google-Agent changes how AI visitors access your website

ChatGPT Search visibility now depends on web.run and fan-out queries

AI visibility is a three-layer problem, not a content volume problem

ChatGPT Search is citing fewer domains. That changes AI visibility

AI content at scale is now the top enterprise GEO priority. That is also the risk

AI delegation boundary: how brands win before the click

Best GEO tool: 5 essential features

Restaurant AI search visibility is collapsing into a few winners

How to close the agentic search attribution gap before your reporting breaks

How to find and fix AI brand misinformation before it shapes customer trust

Peec AI vs Profound: which GEO tool should you choose in 2026?

Recognition-first SEO: why brand visibility beats rankings in 2026

The 8 GEO metrics that matter in AI search in 2026

Google AI search now shows more links. Here is what SEOs should do next

AI visibility starts before the prompt and ends with citations

Google is making AI agent-friendly websites a real requirement