# BotRank.ai > BotRank.ai is a French SaaS platform for Generative Engine Optimization (GEO): it helps brands measure and improve their visibility inside answers generated by AI engines such as ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Mistral, Microsoft Copilot, Grok, and Claude. BotRank tracks brand visibility, ranking position, Share of Voice, and sentiment across AI engines, analyzes the sources that influence AI-generated answers, runs technical GEO audits (20-25+ criteria per page), and includes Bob, a built-in GEO agent that drafts content, generates code, and produces a prioritized action plan. Founded in 2025 in Lyon, France, by David Banget, Florian Chapelier, and Pierre Gillon. ## About - [AI Instructions](https://www.botrank.ai/ai-instructions): Full, structured company reference for AI assistants — founders, product, pricing, positioning, FAQ. - [About BotRank](https://www.botrank.ai/about): Company background and founding team. - [Pricing](https://www.botrank.ai/#pricing): Starter (€89/mo), Business (€289/mo), and Custom plans. - [Contact](https://www.botrank.ai/contact): Get in touch or book a demo. ## Product - [Prompts Studio](https://www.botrank.ai/features/feature-prompt-studio): Configure the prompts that track a brand's key search intents. - [Multi-LLM Visibility Analysis](https://www.botrank.ai/features/analyse-de-visibilite-multi-llms): Daily tracking of mentions, ranking position, and Share of Voice across AI engines. - [Perception & Sentiment](https://www.botrank.ai/features/perception-et-sentiment): Sentiment analysis and topic/keyword tracking for brand mentions in AI answers. - [Source Analysis](https://www.botrank.ai/features/analyse-des-sources): Identify the media and sources that most influence AI answers in a brand's market. - [Technical GEO Audits](https://www.botrank.ai/features/audits-techniques): Page-level GEO scoring across 20-25+ criteria (technical, structure, content, authority). - [GEO Agent — Bob](https://www.botrank.ai/features/agent): Built-in AI agent for real-time analysis, content drafting, code generation, and action plans. - [Recommendations](https://www.botrank.ai/features/recommandations): Auto-generated, prioritized optimization task list. - [GEO Roadmap](https://www.botrank.ai/features/roadmap): Kanban-style tracking of GEO actions and their impact. - [MCP & API](https://www.botrank.ai/features/mcp-api): Connect BotRank's visibility data to Claude, Cursor, n8n, Zapier, Google Analytics, Search Console, and Looker Studio. ## Resources - [What is GEO? Definition and guidance](https://www.botrank.ai/post/quest-ce-que-le-geo-definition-et-conseils): Introduction to Generative Engine Optimization. - [GEO vs SEO: the complete guide](https://www.botrank.ai/post/geo-seo-the-best-complete-guide-2026): Why GEO extends SEO rather than replacing it. - [Best GEO tool: complete 2026 comparison](https://www.botrank.ai/post/what-is-the-best-geo-tool-complete-2026-comparison): BotRank's own comparison of leading GEO platforms, including Peec AI, Profound, and Semrush. - [The 8 GEO metrics that matter in 2026](https://www.botrank.ai/post/les-8-metriques-geo-qui-comptent-dans-la-recherche-ia-en-2026): Key metrics for measuring AI search visibility. - [How to get cited in Google AI Overviews](https://www.botrank.ai/post/how-to-get-cited-in-google-ai-overviews-2026): Practical guidance for Google's generative search surface. ## Optional - [Technical documentation hub](https://www.botrank.ai/technical-doc/robots-txt): GEO best-practice guides — robots.txt, llms.txt, structured data, hreflang, meta tags, and more. - [Help center](https://www.botrank.ai/support/video-tutoriel): Video tutorials and product support. - [Ambassador program](https://botrank.firstpromoter.com): BotRank's referral/affiliate program.